The collective, curated by Mbali Dlamini, presented by Artist Fund.
The Collective is a made up of a group of 12 creative’s who work together towards uplifting each other’s artistic career. The collective familiarize the notion of artists representing themselves and being able to liaise with buyers and collectors individually or as a group. Thus aiding artists to be independent and self-sufficient. The Collective thus works as a pocket where artists are able to draw funds and resources for each other offering an alternative from gallery spaces and art institutions.
The collective incorporates different creative skills together. We creative opportunities to use alternative/creative ways to showcase work thus challenging traditional white space ideals but keeping the curatorial principles and standards of presenting and curating art. As after all ‘’Art is not what you see but what you make others see’’ Edgar Degas.
For this Fringe edition The Collective will transform their booth as a subtle illustration of Johannesburg’s urbanity. The individual works will form one body through the use of a scenography display, new media and traditional medium thus transmitting the materiality, atmosphere and stories of a particular urbanity.
‘The Collective” is an entity of The Art Fund, an organization ran by Mbali Dhlamini and Charles Kholobeng, which aids in to create funds and opportunities for artists and art practitioners. Our aim is to establish projects, networks and platforms that have a shared interested in building stronger regional creative fabric to empower young artists.
The Collective is a made up of a group of 12 creative’s who work together towards uplifting each other’s artistic career, thus creating funds and access to funds that bypasses art institution funds and technicalities assorted with them.
The Collective hosts Auctions and other projects to raise funds and enable
themselves to meet their artistic needs by making it accessible for the artists to create and fund own projects, exhibitions, residencies, etc. Thus The Collective functions as a stokvel, a society, and community.